Keep the salesperson attached to the traffic they generate.
Give every salesperson a custom website connected to the dealership’s live inventory—while management keeps control of branding, disclosures, publishing, and lead routing.
Personal for the rep. Governed by the dealership.
The customer reaches your inventory. The salesperson can disappear.
Your reps post vehicles, send links, work referrals, and build an audience. A generic dealership destination can strip away the person who created that opportunity and send the lead into normal distribution.
Showroom keeps the salesperson visible while the customer searches, opens a vehicle, calls, texts, or submits an inquiry.
- Rep identity stays visible
- Source and salesperson attribution stay attached
- The dealership remains the advertiser and seller
More than a digital business card.
Each site combines the salesperson’s identity with real dealership shopping tools and direct conversion paths.
Live inventory
Search, filters, vehicle cards, detail pages, pricing treatment, photos, and availability from the dealership’s inventory source.
Direct customer access
Call, text, and inquiry actions keep the shopper connected to the salesperson who sent them.
Dealer safeguards
Management controls the licensed identity, legal content, approval process, and fallback routing.
Let customers browse without leaving the salesperson behind.
Showroom supports different inventory-result layouts so the dealership can choose the experience that fits the brand and inventory mix.
- New, pre-owned, and certified filters
- Make, model, body style, and price controls
- Grid and list presentation options
- Rep-specific vehicle inquiry actions
Grid inventory layout
List inventory layout
Show customers who they are buying from.
The personal site can do more than list vehicles. It can explain the salesperson’s service, direct communication, walkaround availability, dealership backing, biography, and contact process.
- Rep biography and professional photography
- Testimonials and approved trust signals
- Store location, hours, and dealership details
- Direct appointment and contact prompts
Different reps and rooftops do not have to look identical.
Showroom can carry very different visual personalities while keeping the same dealer-controlled foundation underneath.
Built for the phone your customers are already using.
Salesperson traffic commonly starts in a text thread, social post, QR code, or direct message. Showroom is designed to remain usable and persuasive on a small screen.
- Responsive inventory and navigation
- Tap-to-call and tap-to-text actions
- Rep identity above the shopping experience
- Fast access to featured vehicles
Personal for the rep. Governed by the dealership.
The dealership owns the platform relationship, inventory connection, protected content, and publishing rules.
Protected legal content
Dealer identity, pricing disclosures, privacy language, and required footer information remain centrally managed.
Draft and publish workflow
Reps can personalize approved fields while management controls when the public site changes.
Safe offboarding
Deactivate the rep, preserve a dealership handoff, and route future opportunities to the BDC or replacement rep.
Continue the personal experience after the shopper leaves.
Studio uses the dealership’s approved branding and salesperson profile to generate a personalized follow-up image the rep can download and send through the dealership’s normal messaging process.
Explore Lead2Lot StudioBuilt around rooftops and active salesperson sites.
Quotes account for the dealership’s inventory connection, onboarding scope, active rep count, domain requirements, and dealer-group structure.
Lead2Lot Showroom
- Dealership onboarding and inventory configuration
- Active salesperson storefronts
- CRM delivery and fallback setup
- Dealer administration and support
- Studio available with qualifying plans
Standard or white-glove onboarding
Choose a guided dealership setup or have Lead2Lot build the initial rep sites and coordinate launch details.
Discuss onboardingWhat dealerships usually ask.
Does Showroom replace the main dealership website?
No. It gives each salesperson a focused destination for the traffic they personally generate while the dealership’s main website remains in place.
How does inventory get onto the sites?
Inventory is connected at the dealership level and shared across active salesperson storefronts. The supported transfer method is confirmed during onboarding.
Can a rep change pricing or disclosures?
The dealership controls protected information. Reps can personalize approved content without changing the dealership’s seller identity, pricing policy, or required legal language.
Where are leads delivered?
Delivery is configured around the dealership’s CRM and lead process, including salesperson attribution, delivery logging, and fallback routing.
What happens when a salesperson leaves?
The dealership can disable access, preserve a public handoff, and redirect future customer actions to an approved fallback recipient.
Give every salesperson a better place to send the next customer.
See how Lead2Lot can preserve rep attribution without giving up dealership control.