Your live inventory.On every salesperson’s custom website.
Give every rep a dealer-controlled custom website powered by your inventory, with attribution and CRM delivery built in.
Your salesperson creates the opportunity. The customer should not lose them after the click.
Salespeople create traffic through Facebook, referrals, text messages, QR codes, and personal relationships. When that shopper lands on a generic inventory page, the salesperson who created the opportunity can disappear from the experience.
Lead2Lot gives the rep a dealer-controlled place to send the customer, while management retains control of the inventory, disclosures, branding, and lead-delivery rules.
Explore Lead2Lot Showroom
From salesperson-generated traffic to an attributed dealership opportunity.
One straightforward process keeps the customer experience personal without taking control away from the dealership.
The rep creates traffic
They share a vehicle, their website, a QR code, or a direct link through social media, text, or referrals.
The customer shops their site
The shopper can browse live dealership inventory while the originating salesperson remains visible and accessible.
The opportunity stays attributed
Calls, texts, and inquiries stay connected to the rep and follow dealership-defined CRM and fallback routing.
The rep follows up through Studio
They create a personalized dealership-branded image and send it through the existing CRM or texting platform.
Showroom creates the destination. Studio strengthens the follow-up.
Showroom is the core dealership platform. Studio supports the same salesperson journey without becoming a separate messaging system.
Lead2Lot Showroom
A dealer-controlled salesperson inventory website that keeps the rep visible while the customer browses your dealership’s live inventory.
- Live dealership inventory
- Rep-specific calls, texts, and inquiries
- CRM lead delivery and fallback routing
- Dealer-controlled branding and disclosures
- Safe salesperson reassignment and offboarding
Lead2Lot Studio
Create personalized, dealership-branded customer follow-up images without asking salespeople to design anything.
- Dealer-approved campaigns
- Customer, vehicle, and rep personalization
- Mobile-friendly creation
- Downloads into your current workflow
Pat Brown shares Yokem Toyota inventory without losing the customer relationship.
Pat can send shoppers to a personal website featuring Yokem Toyota’s inventory. The customer can browse beyond the original vehicle while Pat’s contact information and attribution remain attached to the experience.
One platform that can match very different dealership brands.
The presentation changes by dealership. The inventory, salesperson attribution, controls, and customer actions remain consistent underneath.
Personalized customer follow-up without the design work.
The salesperson selects an approved campaign, enters the customer and vehicle, and generates a polished dealership-branded image. They download it and send it through the dealership’s existing CRM or texting system.
- Management controls campaigns and branding
- Salespeople can create an image during a busy sales day
- No separate messaging platform to manage
- Available separately or included with select Showroom plans
Lead2Lot fits into the systems and rules your store already uses.
The platform is designed to improve salesperson-generated traffic and follow-up without trying to replace the dealership website, CRM, or texting provider.
Dealer controlled
Management controls branding, disclosures, campaigns, access, publishing, and reassignment.
Inventory connected
Showroom uses an approved dealership inventory feed so salesperson sites stay current.
CRM compatible
Customer inquiries can be delivered through the dealership’s established lead-management process.
Implementation is configured around each dealership. Inventory transfer, CRM delivery, salesperson routing, fallback rules, disclosures, and launch requirements are confirmed during onboarding.
Clear starting prices with plans built around team size.
Final pricing depends on the number of active salesperson websites, rooftop count, onboarding requirements, Studio access, and image volume.
Give every salesperson a better place to send their traffic.
Setup and onboarding start at $499. Larger team configurations may require expanded onboarding.
- Dealership inventory connection
- Dealer-controlled salesperson websites
- Rep-specific calls, texts, and lead attribution
- CRM delivery and fallback routing
- Studio available with select plans
Use Studio separately or as part of Showroom.
Studio packages are based on salesperson accounts, approved campaigns, dealership branding, and monthly image volume.
Dealer groups and custom rollouts
Multi-rooftop plans, larger sales teams, custom onboarding, and specialized inventory or routing requirements are quoted individually.
What dealers usually want to know.
Does Lead2Lot replace our dealership website?
No. Showroom gives individual salespeople a dealer-controlled destination for the traffic they create while the dealership’s primary website remains in place.
Where do Showroom leads go?
Lead delivery is configured around the dealership’s established process. Salesperson attribution, vehicle, source, and customer information can be preserved for CRM delivery and safe fallback routing.
How does inventory reach the salesperson websites?
Lead2Lot connects to an approved dealership inventory source during onboarding. The exact transfer method and update schedule are confirmed before launch.
What happens when a salesperson leaves?
Management can remove access, reassign published sites and traffic, and apply dealership-defined fallback rules without losing control of the customer experience.
Does Studio send text messages?
No. Studio creates the branded image. The salesperson downloads it and sends it through the dealership’s existing CRM or texting platform.
Can a dealership use only one product?
Yes. Showroom is the flagship platform, and Studio can also be offered separately for dealerships that only need branded follow-up image creation.
Keep the salesperson connected without giving up dealership control.
Give your team a better destination for the traffic they create, preserve attribution, and make personalized follow-up easier to repeat.